It’s been a wild week in Austin, TX for SXSW and it’s finally over. I’ve been running on black coffee and minimal sleep all week; I’m exhausted and sore from all the walking and ready to head back to LA to put my bags down, at least for a little. But that’s not to say that I wouldn’t be willing to stick around if SXSW was a little longer, ‘cus I totally would. But I’m also sure my body would beg me not to.
In my last post, I talked about the high-quality people in Austin for SXSW during the “interactive” portion of the festival. Come Wednesday, most of the interactives had left and the film/music people were taking over the town. Seeing the dramatic shift in people, fashion and events was a highlight of staying for all of SXSW. From nerdier groups of people along 6th street and in bars with their faces down at their phones, swapping apps, business cards and tech info to the more fashionable and grungier hipsters, goths, punks and thugs; staying the full length of SXSW will expose you to a very… VERY, wide diversity of people.
With the wide variety of people also comes a super wide variety of things to do.
When I first got to Austin for SXSW 2013, most of my time was spent with Crowdtap, planning out the video I was commissioned to put together for their VIP Party and also putting in some more elbow-grease for my friends over at HootSuite. Though the first night I did randomly
meet up with bump into one of my most favorite greeZers from Ohio University. I was just sitting at the patio of a local Tex-Mex restaurant, Chupacabra, trying out the tacos and a whiskey margarita (it was phenomenal) when the guy Jerrod strolled up, destined for the same delicious meal and a classic Bobcat-style romp/two-step at a seedy Austin bar. You can’t plan nights like that. But you can plan on suddenly finding out the group has quietly split up, since that’s how things always happened at OU anyway.
From there it was all about making sure the Crowdtap video was quality and up-to-par with the ridiculously awesome party. Peep the final edit (and the actual reason I came to SXSW):
The latter part of the week was all about the music and while I didn’t get to see too many huge names perform live, I did make it out to a handful of good shows and copped free music from my favorites (note: Amy Farrand is incredible). Except for one artist whose show I drunkenly came across on Thursday night and ended up watching in its entirety through a fence in an alley. Whoever it was wore a mask and has been evading all attempts at my rediscovering them since… even iTunes is pit against me: I recorded a short clip of him/her but it has magically disappeared.
Every 50 feet, someone is performing their music at SXSW. You can go ahead and cop an official SXSW badge and get into all of the shows you want to see, and drop something like $300. OR! You can forget that, save your money for food and drinks, and instead head into shows because you like what you heard from the street. There is so much free music here that if you’re down to forgo the guarantee that you’ll be able to see your favorite artists, there’s no need to buy a badge. You will discover awesome new music, I promise.
On another note, it’s crazy how large Ohio University’s network is. For more than half the trip, I was shacked up at the parents’ of another former Bobcat, Ellen, and it just so happens that a band was also staying there… The Ridges, which is made up of more than one current/former Ohio University Bobcat! My adventures at SXSW would not have been possible without the hospitality of Ellen and her family, so kudos to them and also the Bobcat network.
And for the final 2 out of 3 nights, I hung out with Ohio University alumnus Paul Meara and got to see at least one historic hip-hop show featuring Black Moon, Talib Kweli and Roc Marciano, among others. In addition to his personal hip hop site, Paul writes for HipHopDX and was able to get some alone time with Black Moon for an interview that is sure to be on the radar of more than one hiphophead. Keep an eye out for the article and video interview by Paul and myself on HipHopDX hopefully sometime very soon.
In the meantime, it’s back on the train for me, scheduled to arrive in LA early Wednesday morning. There’s plenty of cool content I have planned for the coming days, once I’m off the train and into WiFi, and also something I’d like to put out before I get on the train! One of the shows Paul and I made it to was at The Dopehouse, hosted by 2DopeBoyz and featuring performances from Fly Union, Hit-Boy and Sir Michael Rocks. I also had the Hero ready for an a cappella freestyle by Slaughterhouse member and Slim Shady affiliate, Crooked I.
Coincidentally, the Glass Duffle Facebook page is super close to 100 likes. If it gets to 100 before I get on the train at 7:30pm EST, I’ll throw up the video but if not, I’m just going to sit on it and watch it whenever I’m feeling sad. Only 6 more likes are needed as of this post. So, if you want to see Crooked I go in, go like the Glass Duffle Facebook page and tell a friend!